GoPro Max vs Insta360 Go Ultra

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Overview of the GoPro Max

GoPro Max☆☆☆☆☆★★★★★GoPro Max
GoPro's 2019 360 camera: 5.7K video
The Max was GoPro's second attempt at a 360 camera and was released in 2019. It is still offers relatively good performance but it's age is showing in comparision with the more recent competition. It's replacement, the GoPro Max 2, released in 2025 is a major upgrade on all aspects.
  • Pros
  • Good stabilization
  • Cons
  • Average image quality
  • Ageing model

Overview of the Insta360 Go Ultra

Insta360 Go Ultra☆☆☆☆☆★★★★★Insta360 Go Ultra
Insta360's latest wearable camera, now with 4K60fps video
The Go Ultra is Insta360's latest wearable camera. It sticks to the same system of a small camera and an ActionPod which extends it's functionalities but adopts a new square shape and new technology which offers superior performance. It also now features a SD card slot, solving the storage limitations of the previous models.
  • Pros
  • MicroSD slot on the camera
  • Low light performance
  • Great battery for the size
  • Wide range of accessories
  • Cons
  • Not waterproof with ActionPod
  • Only 4K60fps

Comparison of the Max vs the Go Ultra

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Video performance

Only the Go Ultra offers HDR video. Both cameras feature slomo video. The two cameras have image stabilization.
GoPro Max
Insta360 Go Ultra
5.7K 360 video at 30fps
Max 360° resolution
Feature missing
1440p video at 60fps
Max resolution
4K video at 60fps
HDR video unsupported
HDR video
4K 30fps
2x
Maximum slow motion
8x at 1080p
Max HyperSmooth
Stabilization
Flowstate
Why it matters: A high resolution will give you crisp footage but also allow you to reframe your video without losing too much quality. A higher framerate (fps) will result in smoother video and is important when filming action scenes or fast moving subjects. Image stabilization is a crucial feature for an action camera, as it removes camera shake, vibrations, rotation and other movements that deteriorate your final footage.

Battery life

The Max offers a much larger battery capacity. The Max has a removable battery whereas the Go Ultra's battery is not removable
GoPro Max
Insta360 Go Ultra
1600mAh
Battery capacity
500mAh
Removable
Removable battery
Removable
85min 5.7K30fps 360° and 105min at 1080p
Battery life
70min at 1080p
Feature missing
Battery extension capacity
1450mAh
Feature missing
Battery extension run time
200min at 1080p
Why battery life matters: Nothing worse than running out of battery just before capturing the best footage of the day! A long battery life is reassuring and convenient when shooting footage outdoors where options to charge are limited. Even the use of a power bank can be tedious or simply impossible like when filming watersports. Having removable batteries allows battery swapping on the go which further extends your runtime.

Storage

Neither camera features built-in storage. Both the Max and the Go Ultra support SD cards. The Go Ultra supports a lot more storage than the Max.
GoPro Max
Insta360 Go Ultra
No built-in storage
Built-in storage
No built-in storage
microSD
Storage format
microSD
1TB
Maximun storage supported
2TB
Why storage matters: High quality footage can quickly take up lots of space and insufficient storage can soon be frustrating. Having a large amount of storage and the possiblity to extend it or swap SD cards while on a outing will ensure you will always be able to capture the footage you want. However, smaller, wearable action cameras often rely on built-in storage because of their small size.

Weight and size

The Go Ultra is a lot more compact than the Max. The Go Ultra is a lot lighter than the Max.
GoPro Max
Insta360 Go Ultra
2.52in x 2.72in x 0.98in / 64mm x 69mm x 25mm
Dimensions
1.81in x 1.8in x 0.72in / 46mm x 45.7mm x 18.3mm
5.43oz / 154g
Weight
1.87oz / 53g
Why size and weight matter: Weight is important for action cameras because we often mount them on helmets, or hold them at the end of a selfie stick while moving. Therefore a heavier camera can be difficult or uncomfortable to film with. Weight is even more crucial for certain sports like road cycling or running.

Waterproofing and usage conditions

The Go Ultra is a lot more waterproof. The Go Ultra is far better for extreme cold. The Go Ultra beats the Max in high heat conditions.
GoPro Max
Insta360 Go Ultra
16ft / 5m
Waterproof
33ft / 10m
Feature missing
Waterproof with diving case
197ft / 60m
14°F / -10°C
Min operating temperature
-4°F / -20°C
95°F / 35°C
Max operating temperature
104°F / 40°C
Why it matters: Most action cameras are waterproof for accidental splashing or use above water, but if you plan on Snorkeling or Scuba Diving, we recommend choosing a camera which offers a diving case and always using it for underwater footage. If you plan on filming Snowboarding, Skiing or other wintersports in extremely cold conditions, you should pick a camera that is rated for those temperatures, most cameras are only rated down to 14°F / -10°C. Many action cameras are prone to overheating, even in ordinary conditions, so if you plan on filming in hot environments, you should choose a camera that can function at high temperatures.

Camera and sensor technology

The Max offers a slightly higher resolution. The Max and the Go Ultra both have a similar field of view. The Go Ultra features a much higher bit rate than the Max
GoPro Max
Insta360 Go Ultra
18MP
Pixels
12MP
155°
Field of view
156°
78Mbps
Video bite rate
180Mbps
Why it matters: A higher amount of pixels will offer better quality footage and higher resolution photos. A higher field of view means that the camera captures over a wider angle and therefore more action can be seen in the final footage. Some cameras require accessories to enable the maximum FOV. A higher bitrate at a similar resolution will offer higher quality video.

Camera settings

The Go Ultra's 100-6400 ISO range is far superior to Max's. Both cameras have the same exposure compensation adjustments.
GoPro Max
Insta360 Go Ultra
100-3200
ISO range
100-6400
+/-4
Exposure Compensation
+/-4
Why these settings matter: The ISO range and exposure compensation settings will mostly allow you to tweak your action camera for low light situations.

Alternatives to the GoPro Max

Kandao Qoocam 3☆☆☆☆☆★★★★★Kandao Qoocam 3Kandao's 2023 360 camera: 5.7K videoInsta360 X4☆☆☆☆☆★★★★★Insta360 X4Insta360's 2024 360 camera model: 8K30fps video and great battery life

Alternatives to the Insta360 Go Ultra

SJCam C110 Plus☆☆☆☆☆★★★★★SJCam C110 PlusA pocket camera for an affordable priceSixmou i3☆☆☆☆☆★★★★★Sixmou i3A thumb sized, budget action cameraInsta360 Go 3S☆☆☆☆☆★★★★★Insta360 Go 3SInsta360's 2024 wearable camera: 4K video in a tiny packageDJI Osmo Nano☆☆☆☆☆★★★★★DJI Osmo NanoDJI's latest wearable action camera

GoPro Max versus Insta360 Go Ultra specifications

NameGoPro MaxInsta360 Go Ultra
Year of release20192025
Width2.52in / 64mm1.81in / 46mm
Height2.72in / 69mm1.8in / 45.7mm
Depth0.98in / 25mm0.72in / 18.3mm
Weight5.43oz / 154g1.87oz / 53g
Waterproof16ft / 5m33ft / 10m
Waterproof with diving case-197ft / 60m
Min operating temperature14°F / -10°C-4°F / -20°C
Max operating temperature95°F / 35°C104°F / 40°C
Battery capacity1600mAh500mAh
Removable batteryYesNo
Battery life85min 5.7K30fps 360°
105min at 1080p
70min at 1080p
Charging time120min-
Battery extension capacity-1450mAh
Battery extension run time-200min at 1080p
Battery extension charging time-40min
Battery extension weight-3.84oz / 109g
Storage formatmicroSDmicroSD
Storage rating requiredClass 10 or UHS-I RatingV30 or UHS-3
Maximun storage supported1TB2TB
Rear screen size1.69in2.5in
Field of view155°156°
Sensor1/2.3"1/1.28"
Pixels18MP12MP
ApertureF2.0F2.85
Focal length13-27mm14.27mm
ISO range100-3200100-6400
Color Depth8bit8bit
Video bite rate78Mbps180Mbps
Exposure Compensation+/-4+/-4
360-degree videoYesNo
5.7K 360 video30fps-
360 video formatGoPro 360 file-
4K video-60fps
2.7K video-120fps
1440p video60fps-
1080p video60fps240fps
Slow motion at 4K-8
Maximum slow motion2x8x at 1080p
HDR video-4K 30fps
StabilizationMax HyperSmoothFlowstate
Horizon lockYesYes
Video formatH.264 (AVC)
H.265 (HEVC)
H.265 (HEVC)
H.264 (MP4)
Live streaming1080p30-
Timelapse modeYesYes
Starlapse mode-Yes
Timeshift modeYesYes
Loop recording modeYesYes
Subject trackingNo-
Photo burst modeNoYes
RAW format supportedYesYes
Microphones62
Stereo audioYesYes
Noise reductionYesYes
Audio formatwavaac
Wifi802.11 a/b/g/n/ac802.11a/n/ac
BluetoothBLE 4.2BLE 5.4
USBType-C USBType-C USB2.0
GPS integratedYesNo
GPS pairing-Garmin device
Apple Watch
Voice commandsYesYes
Gesture commandsNoYes